Culture is changing. Fast. I know this isn’t anything new, but the last year has been a solid reminder of how quick things can change. …


Developing a narrative for your organization requires a deep understanding of your surroundings. It requires you to be a student of culture and systems. Not just as they currently are, but also as they have played out historically.

By wrestling with the past and present perspectives, you can better understand…


Four elements of a good story

It’s easy to spot stories. They come bound in the pages of books, or with popcorn and a Coke, or while sitting around a campfire. They come in different sizes and genres, like fiction and fable. …


Finding Opportunities for Growth in Crisis Moments

Sketching ideas during a FiveStone strategy session

I was hanging out (on House Party, a video app designed for people at least 20 years younger than I am) with a group of friends last week and one of them asked, “when do you think we will meet in person again for breakfast?” My son, who is a…


FiveStone working through a design sprint.

The last month has brought with it a new level of uncertainty about the future. Old assumptions no longer hold true as organizations scramble to make sense of their current situation and wonder what lies around the corner. …


Editor’s Note: This article originally appeared in our March 16, 2020 newsletter. You can subscribe here.

With COVID-19 punching the market, restricting travel, closing stores, and canceling big gatherings, we are all navigating uncertainty. The events of the last few weeks remind us all of how fragile the world is…


When we were kids, my brother and I spent long summer days at our grandparents’ house while my parents worked. Every year one of the TV networks would air The Wizard of Oz. My grandmother loved that movie, and she’d make us sit down and watch it with her.

But…


Hans Hess, the founder of Elevation Burger, and his wife dreamed of owning a company that paid their dues to their customers and to the earth. They believed that every industry, even the fast food industry, should do its part to steward the planet. This thinking was rare among their…


I once sat in on a conversation with a wildly successful CEO. His company created wonderful policies for their employees. They cared for them and paid them well. The CEO was thoughtful about how his philosophies drove all that his organization did — except when it came to their products.


Artist Ai Weiwei is known for provocative works that speak out against the norms of Chinese culture and politics. For one piece, he dropped and broke a 2,000-year-old Han Dynasty urn that possessed considerable financial and social value. The act, and the shattered remains of the vase, are preserved in…

Jason Locy

Founder of FiveStone, a strategy-led design studio.

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